Brother Saye’s Outlook on Jay Z, & His Roc Nation Partnership With The NFL

By Brother Saye                                                                                                                          @Sayetaryor

I took a little time to sit back and reflect on Jay-z’s recent, Roc Nation partnership with the NFL, and I would like to examine a few facts before I share my thoughts and opinions on the topic.


Most NFL owners are supporters of President Donald Trump, and many even funded his presidential campaign. A 2017 article by Chris Isidore of CNN Business highlights “at least $7.75 million of the $106 million raised for Trump’s inaugural committee came from NFL owners and the league, according to public records.”

President Trump used derogatory and disrespectful language towards NFL players when discussing NFL players kneeling against law enforcement harming unarmed blacks. He specifically used the term, “Son of a Bitch.”

The official playing rules of the National Football League, for the year 2017, made no mention of the National Anthem or the required behavior of players and team personnel, during the National Anthem. Colin Kaepernick never broke any laws or written NFL policies.

Colin Kaepernick’s protest was a peaceful protest about police brutality and high per capita killings, by law enforcement, of unarmed Blacks in America.

Nate Boyer is an ex-Green Beret who inspired Colin Kaepernick to kneel instead of sitting during the national anthem. He disagreed with the protest method (for whatever reason) and suggested it would be more respectful to the military for Kaepernick to kneel.

Colin Kaepernick’s critics claimed he was disrespecting the American flag and the US military by kneeling during the National Anthem

“On March 3, 2017, Kaepernick officially opted out of his contract with the 49ers, an option as part of his restructured contract, therefore making him a free agent at the start of the 2017 league year.” Via Wikipediaand has not played in the NFL since.

Kaepernick fulfilled his pledge donation of one million dollars, as he donated to multiple organizations working to address police brutality and other important issues throughout oppressed communities.

In 2016, Kaepernick founded the “Know Your Rights Camp“, an organization which holds free seminars to young people, to teach them about self-empowerment, American history, and legal rights.

In 2017, Jay Z dedicated ‘The Story of O.J.’ to Colin Kaepernick at a concert

In 2017, Jay-Z turned down the opportunity to perform at Super Bowl LI, according to

In November 2017, Kaepernick filed a grievance against the NFL, accusing NFL owners of collusion to keep him out of the league.

On February 15, 2019, it was announced that Kaepernick reached a confidential settlement with the NFL and withdrew the grievance. Wikipedia via the New York Times

Jay-Z announced a partnership between his Roc Nation entertainment company and the NFL — with the said agenda to help the league step up its Super Bowl halftime show and amplify its social justice program platform

A Few important points to note

The NFL is not responsible for police brutality and unarmed Blacks throughout America being killed by law enforcement at a high per capita rate.

The NFL capitalizes from the talents of the Black Athlete, profiting in the billions, in a league where Blacks represent over 65% of the players, who are subjected to lifelong injuries, and a shorter expected life span, an average death rate by the age of only 59.6. The average life expectancy in the United States for males is 76.4

Colin Kaepernick’s supporters protested the NFL because they felt he was blackballed by the league for peacefully protesting… not because they felt the NFL should be leading the way in ending police brutality, or that the NFL was obligated to join the fight against the mistreatment of oppressed people in America.

Once again, Colin Kaepernick’s protest was a peaceful protest about police brutality and high per capita killings, by law enforcement, of unarmed Blacks in America. It was later promoted by many in the media, & and his critics, that his protest was against the American Flag, America, and America’s military.

The NFL has a long-documented history of bigotry and racism. There was a time when Blacks were not allowed into the league. Once Blacks were finally allowed in the league, we have seen Black players treated with racial stereotypes, from not being intelligent enough to play quarterback to not being intelligent enough to coach in the NFL, to currently, not being worthy enough for having majority ownership of a team. We are talking about a league where 68% of the players are Black.

My thoughts and Opinions

The Problem

We currently live in a system of White supremacy where way too many whites embrace white supremacists’ values, culture, and talking points. This also includes NFL fans. Many NFL fans do not feel that there is a problem with law enforcement harming unarmed Blacks, and many agree with pundits like Tucker Carlson and Ben Shapiro, who (factually) highlight that more Whites have been killed by law enforcement than Blacks, while falsely addressing the actual complaints by Blacks in America. For example, Shapiro claims Black lives do not matter to Blacks, as a way to antagonize Blacks, while dismissing the fact (and the real argument of Blacks) that unarmed Blacks are being killed by law enforcement at a much higher and alarming rate than whites, when you look at the data from a “per capita” perspective. And trust me, Ben Shapiro knows what per capita is, and he is purposely leaving out this information when he attempts to promote his anti-black propaganda to his base.

Too many Whites in America see Blacks as simply, the entertainment, and not as real people with real concerns. These people see Black athletes the NFL as “the guy on my fantasy football team who I need to perform well, for me to win my league.” They see Blacks Americans, in general, as being athletically gifted, yet possessing a low IQ of 85, on average, being prone to violence and murder. They feel Blacks need to be monitored and contained by law enforcement, and should only be used as entertainment, or the help.

In response to my article, many of these people will say,but Brother Saye, you are promoting identity politics, and you are suggesting White supremacy where there is no evidence it exists. I will point to the 13 – 50 propaganda that most of these people have used to justify the harming of unarmed Blacks by law enforcement.  A wicked false conspiracy is currently floating throughout America, that blacks are only 13% of the population, yet responsible for 50% of the violent crimes and murders in this country. This is a flat out lie and a White supremacist talking point that needs to be addressed on a national level. Take note, that the president of United States of America can praise pundits who believe and promote pseudo theories of (Race Realism & Human Biodiversity) which state that Black American’s have an average IQ of 85, and that Black Africans are the dumbest people on the planet, with an avg IQ below 70.  These views illuminate the presidents’ tone and behavior, as he obviously feels justified and comfortable calling certain nations, “shit hole countries” publicly, using no caution, while displaying no respect for the people or the leaders of these countries.

The truth is, many of the fans who are critics of Colin Kaepernick want black athletes, in general, to just shut up and play ball. If Kaepernick would have only spoken out against injustice during the offseason, these fans would have complained that he is not working out hard enough in the offseason, because he was too busy being focused on social justice … a term in which many of these fans despise, to begin with.

There is real racial hate and divide in America, which still exist.

Many of those fans are not connected to Blacks, outside of us being their entertainment or help.

There is a false stereotype in America that Blacks are violent, so we deserve everything that happens to us by law enforcement

White NFL owners see their Black players as objects and financial investments, and not as real people.

Older White NFL owners share more values and world views with President Trump than with their young black NFL players.

The NFL owners and the commissioner displayed an unwillingness to open the NFL platform to its Black athletes, who represent 69% of the players, to express important issues with their communities. The NBA has done a better job at this.

What should have happened

Jay Z and the NFL should have acknowledged that the NFL dropped the ball on dealing with important issues concerning their 69% player base. And they should have rolled out specific initiatives. The argument was that Colin Kaepernick was not good enough to play for an NFL team, but there is no excuse for the NFL not reaching out to BOTH Jay Z and Colin Kaepernick, to specifically address social injustices in America. Part of that settlement with Kaepernick should have been the league supporting specific organizations selected by Kaepernick.

So, we must ask, what do the NFL owners and the commissioner really think about the issues … knowing that most are Trump supporters at heart. Do they really have an issue with law enforcement? My guess is NO – They do not, and they likely agree with many of the fans, along with President Trump. I personally feel the commissioner and the NFL owners are playing chess by recruiting Jay Z. They used Jay Z, as a way to never have to take any personal account of how they dropped the ball with Kaepernick. Once again, the NFL dropped the ball by displaying an unwillingness to open the NFL platform to its Black athletes, who represent 69% of the players, to express important issues within their communities.

There are several things Jay Z needs to do to make his partnership with the NFL a success

Use the NFL as a platform to address the 13-50 Lie and conspiracy currently floating in America. The lie that Blacks are 13% of the population yet responsible for 50% of the violent crimes and murders. Roc Nation and the NFL should partner with law enforcement to address the Lie heads on… and I have no problem sharing my knowledge on the topic … so if anyone wants to contact me, call 404-923-0255, or email me at

Use the NFL as a platform to address the pseudo claim that White Americans have an average IQ of 100 and that Black Americans have an average IQ of 85. Also, address the claim that Black Africans have an average IQ below 70.

Use the NFL as a platform to address the false narrative that Affirmative Action is legislation that benefits Blacks over Whites. The fact of the matter is white women have benefited from Affirmative action more than any other group. Other groups benefiting from Affirmative action are Jews, Asians, White Gays, White Hispanics, White special needs children, and many other groups of people who just happen to be listed as “minority” who are not Black.

Use the NFL as a platform to address reports by the FBI which have stated large numbers of white supremacists infiltrating law enforcement in America.

Use the NFL as a platform to address the need for more Black NFL coaches and Black team owners.

Use the NFL as a platform to provide Colin Kaepernick a fair NFL tryout, and to address the unnecessary excessive drug testing of Eric Reid.   

Use the NFL as a platform to address the NCAA and their exploitation of the Black college athlete.

Use the NFL as a platform to address the importance of social entrepreneurship in oppressed Black communities.

Have the NFL pledge to provide resources with a financial commitment to organizations making a difference in oppressed Black communities.



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